The Weekly Publication For People Who Love Making Money With Words
Fun With
Sales Letters
"Where persuasion gets a little too comfortable on the couch."
How a overwhelmed agency owner accidentally figured out the one thing that makes sales letters print money on command — and how you can swipe it starting this Friday.
Dear Fellow Word Entrepreneur,
I'm going to be real with you for a second.
Most sales letter advice is incredibly, soul-crushingly boring.
It's all "use power words!" and "create urgency!" and "here are 47 headline formulas!" — written by people who have clearly never actually sold anything to an actual human being who has better things to do than read some random guy's "BREAKTHROUGH SYSTEM."
You've seen these letters. You've probably written some. I know I have. And they all start to sound the same after a while — like a used car lot that also sells supplements.
But here's the thing...
That's what Fun With Sales Letters is about.
Every Friday, I'm going to sit down, pour something caffeinated (or not, no judgment), and write you a letter about the craft of writing letters that actually work — without making your reader feel like they need a shower afterward.
- One real sales letter breakdown — dissected line-by-line so you can steal the structure without stealing the words (that's called plagiarism, and it's frowned upon)
- One "swipe-worthy" insight — a single idea you can drop into whatever you're writing this week and immediately make it better
- One brutally honest critique — sometimes of my own stuff, sometimes of famous letters, sometimes of something a subscriber sent in going "what am I doing wrong here?"
- Zero fluff, zero filler, zero "but first, have you subscribed to my podcast?" — just the good stuff, delivered like a friendly punch to the creative side of your brain
Now look. I know you're busy. You've got emails to ignore, meetings to survive, and probably three other newsletters you swore you'd read "later" sitting in a folder called "READ LATER" that you have not opened since 2019.
So I made a deal with myself: if I can't make this worth your ten minutes every Friday, I'll shut it down.
Simple as that.
Here's what I know about you — and I'm guessing here, but I'm pretty good at this:
You know that good copy is the difference between a business that struggles and one that prints money while you're at the beach. You've read the books. You've taken the courses. You've highlighted Gary Halbert letters in three different colors.
But somewhere between "learning it" and "doing it," something gets lost.
The words don't quite land. The offers feel flat. The call to action is either too aggressive or too timid — like asking someone to marry you via a Post-it note or a formal legal contract.
That gap? That's exactly what this newsletter closes.
Not with theory. With practice. With examples. With the kind of conversational, slightly-too-honest writing that actually moves people — because it treats them like smart adults who can handle the truth about what you're selling.
Get Fun With Sales Letters Every Friday — Free
Drop your email below and every Friday morning you'll get a fresh issue packed with copy breakdowns, swipe-worthy insights, and the occasional uncomfortable truth about why your last launch didn't quite hit the number you told your spouse it would hit.
No spam. No "congrats, you're now on 14 other lists!" nonsense. Just the letter, every Friday, like clockwork.
Unsubscribe any time. No hard feelings. (Okay, maybe a little.)
Talk to you Friday,
[Your Name Here]Head Writer, Chief Procrastinator, and Accidental Student of Human Persuasion
Fun With Sales Letters